The American News Agency, one of the three largest news agencies in the world, will no longer use its “Associated Press” (AP) Sony cameras from now on, pioneering a decisive transformation in news photography. The silence on the Sony shutter is the main reason for this decision.
“The new mirrorless technology in Sony cameras allows for completely still photography. This means that our photojournalists can work in the environment without interfering with the surrounding scenery. ” AP Photography Director Jay David Ake said. “This is a big leap forward in photography.”
The Associated Press has announced a business agreement with Sony, and you will soon see AP news photographers around the world using only Sony cameras and lenses instead of Canon or Nikon cameras.
Founded in 1846, AP is the most powerful news network in the world, with more than half of the global population using the news they provide daily. At the same time, Canon and Nikon’s traditional dominance in the world of news photography will collapse.
“Sony’s innovative history is in line with AP’s needs and our vision for the future of visual journalism,” said Darl McCraden, deputy managing director of visual and digital journalism at the Associated Press.
“AP is committed to providing the best photographs to our member news organizations and clients around the world. Utilizing Sony’s state-of-the-art equipment and technology, it allows our photographers and video journalists to become faster and more flexible, ultimately creating better visual media art. ”
Historically, professional cameras such as the Canon EOS-1DX Mark III and Nikon D6 have been used primarily by news photographers.